Background:

Bayer CropScience sought to enhance the written communication skills of their scientists to improve clarity, persuasion, and influence in their reports and expert submissions. Influence Builders Academy provided a comprehensive training program focused on written communication tailored specifically for scientists.

Workshop Format:

We conducted a full-day, in-person program in St. Louis, Missouri (USA). The workshop included various modules designed to address different aspects of effective written communication:

• Clear writing: Techniques to ensure clarity and precision.
• Persuasion in writing: Strategies to make written content more persuasive.
• Words of influence: Choosing impactful words to strengthen arguments.
• Structuring the text: Organizing content for maximum readability and impact.
• Hands-on exercises: Practical activities to apply learned concepts.

Outcome:

The program significantly improved the writing skills of Bayer CropScience's scientific team. Participants gained valuable insights into making their written communications clearer, more persuasive, and more structured. The hands-on exercises provided immediate application of the concepts, leading to enhanced proficiency.

Key results:

• Improved clarity and precision in scientific writing for non-expert audiences.
• Enhanced ability to persuade and influence through written communication.
• Better structure and organization in scientific documents.
• Increased confidence in producing high-quality written materials.

The training equipped Bayer CropScience’s scientists with the tools and techniques necessary to communicate their research and findings more effectively, contributing to their overall success and impact in the scientific community.