Background:

The World Bank hired us to enhance their ability to train their staff to represent their interests and priorities effectively in both the US and the European Union. The aim was to equip their team with advanced advocacy strategies and stakeholder engagement techniques.

Workshop format:

We organized a high-level workshop in Washington DC, tailored to the unique needs of the World Bank. The workshop included:

• Government affairs stakeholder mapping: Practical exercises to identify and map key stakeholders.
• Advocacy development: Methods to create effective advocacy campaigns.
• Message framing: Techniques to frame messages for different audiences.
• Engagement tactics: Strategies for engaging with policy-makers and influencers.
• Interactive sessions: Hands-on activities to apply the methods in real-world scenarios.

Outcome:

The workshop provided the World Bank team with comprehensive tools and strategies to represent their interests more effectively on both sides of the Atlantic Ocean. Participants developed a deeper understanding of stakeholder mapping and enhanced their skills in advocacy strategy and communication.

Key results:

• Improved ability to identify and map key stakeholders in the US and EU.
• Enhanced skills in developing and implementing advocacy strategies.
• Better message framing techniques tailored to different audiences.
• Increased confidence in engaging with policy-makers and influencers.
• Practical application of strategies through interactive sessions.