Trainers

András Baneth

Director of the Academy

Founder of the Academy, author, entrepreneur, EU affairs and online communication expert. His bestselling Ultimate EU Test Book has sold over 60,000 copies and helped thousands of candidates prepare for EU career competitions.

András has a wide knowledge of EU policies, institutions and communication, his career having included seven years’ experience at the European Commission’s Secretariat General and President Barroso’s briefing team, and the European Court of Justice. Fluent in English, French and Spanish, he holds an M.A. in law and political sciences and the degree of Master of European Public Administration from the College of Europe, Bruges, Belgium. András has trained over 500 corporate executives, managers and diplomats on EU decision-making, lobbying and online communication.

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Jacques Foul

Senior Expert

Jacques Foul is a digital communication consultant and trainer specialising in helping policy communications teams upgrade their online communications with more effective strategies, AI and thought leadership.

His past clients include the World Food Programme, SolarPower Europe, the European Commission and the European Investment Bank.

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Sonia Florian

Senior Expert

Sonia brings over ten years of experience in institutional relations, along with a solid academic background in economics and political science. She has a knack for understanding EU policies and using technology effectively to communicate internationally.

Before returning to Romania, Sonia worked in Europe and Asia, gaining experience as a consultant in Brussels.She held roles at the EU Delegation in Japan and the United Nations Industrial Development Organization. Soniaalso worked in the private sector, focusing on public affairs consulting and the energy industry.Sonia's entrepreneurial spirit is evident in her ventures beyond consultancy. She fearlessly tackled new challengesand turned them into opportunities.Fluent in English, French, Romanian, and Hungarian, Sonia effortlessly connects with people from diversebackgrounds. Her practical knowledge of German and Japanese enriches her global perspective.

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Elizabeth Krahulecz

Senior Expert

Elizabeth is a skilled EU regulatory and public policy strategist with over 20 years’ experience in government relations and strategic advisory. She helps companies build a strong presence, navigate EU regulations, and influence policymaking.

Previously a Big 4 leader and diplomat awarded the Hungarian Gold Cross of Merit, Elizabeth has a track record of shaping impactful strategies across sectors. She serves on the board of IOD Hungary, using her network and expertise in governance, financial services, and manufacturing to connect companies with policymakers and drive growth.

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Matteo Pederzoli

Senior Expert

Matteo Pederzoli coaches MEPs in Political Communication and teaches Public Speaking and How to optimize AI Tools for Communication to EU civil servants, including the European Labour Authority EURES Communication Working Group and the management of the Interreg Italy-Croatia cooperation program.

Matteo has conducted workshops on Strategic Communication and spoke on Compelling Narratives at DG NEAR events. He is the rapporteur for ECDC’s expert meetings and manages communication for the EU-funded TrialsNet project, focusing on advanced 5G applications. His event moderation portfolio includes engagements with DG EMPL, Council presidencies, and DG Competition. Matteo’s core expertise lies in stakeholder engagement and strategic communication, as evidenced by the ‘’EU Unplugged’’ debate series. He’s developed award-winning outreach campaigns within the context of the strategic planning and delivering of global gatherings dedicated to finding solutions to the pressing challenges of our time, such as the World Expos, on behalf of the European Institutions. He has contributed to the EU’s participation at Expo 2025 Osaka Kansai. He has spoken at congresses of various associations and has a background in journalism and international affairs.

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Guest Speakers

That Academy has worked with over 30 guest speakers from the European Commission, Transparency International, the World Bank, journalists and communication experts to cater to the specific needs of our clients.

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