Comms teams who are not using AI are missing out.
It’s costing them a lot:
- lower ROI on campaigns
- time wasted on manual tasks
- weaker data insights for strategy
- less creativity in developing content
But there's another way:
Getting your team upskilled in AI.
AI is not just about writing clever prompts.
It's about teaching your team:
- how to cultivate curiosity
- how to ask deeper questions
- how to think more strategically
- how to better protect your data
Here are 5 steps to get started:
- map out how your team is using AI tools
- be cautious and avoid using personal data
- review output by checking credible sources
- ask deeper questions with more precise prompts
- define internally the decisions you'll make with AI
- spot repetitive, time-consuming or data-heavy tasks
In 2025, Andras and I will continue to share insights and best practices so we can upskill more comms professionals.
Talk to you later 👋
**This was originally posted on Jacques Foul's LinkedIn account.
