In just a year since connecting with Jacques Foul, we've trained over 1000 professionals on AI’s role in advocacy.

We asked communications professionals how they refine AI outputs—here’s what they shared.

Mastering AI tools like Copilot, ChatGPT, or Gemini isn’t about software expertise—it’s about linguistic precision and self-awareness.

Many people avoid AI because its responses can be generic, jargon-heavy, or just plain wrong. Why? AI is designed to please, not to be perfect. It prioritizes speed over accuracy.

Discover how AI, combined with Edward de Bono’s '6 Thinking Hats' approach, can serve as your free strategic consultant.

Who exactly are the EU policy-makers shaping pharma regulations, and how do you craft messages that resonate with them?

The quality of your AI-generated answers depends on the depth of your questions. Want more meaningful insights?

Time-strapped and overwhelmed by AI tools, comms professionals are looking for practical solutions.

AI models may not have personal opinions, but their responses are shaped by built-in or inferred values—meaning the way you phrase a question can influence the answer.