Few topics show European political diversity as well as GMOs and trade in Europe.
The left tends to be against this technology for socio-economic and environmental reasons (patented seeds, monocultures and biodiversity, "big agri") and "personal health" concerns, while the "hard" right tends to dislike it based on public health reasons, economic sovereignty, and general distrust/conspiracy concerns.
It shows why for those in policy and political communication, messaging is vital: you cannot use the same words, terminology and framing for The Left, the EPP, or Patriots for Europe. (Sure, you can, but you're not going to be effective.)
So how to find the right way to advance your arguments?
AI tools like ChatGPT, Copilot etc. are at their core language models, which makes them extremely useful for messaging.
Try a prompt like this (h/t to EUmatrix.eu for the excellent infographic):
"You are a policy communications expert. Help me with persuasive messaging about GMO technology in the context of the Mercosur agreement (see voting patterns in the attached image/graph). Give me specific short messages using different framing, and adapt the terminology and language to each of the European Parliament's political groups to make it more appealing to them. Make sure the suggested lines resonate with their views and values. Be short, provide your answer in bullet points, 3 per target audience."
As always, don't expect perfection. But 80% is good enough.
*This was originally posted on Andras Baneth's LinkedIn account.
