

MessageLab.ai is a new venture exploring how AI can personalize persuasion in politics, business, and marketing. By testing messages against detailed virtual personas and communication frameworks, it helps refine slogans, press releases, and pitches before they reach real audiences. Beta coming soon.


AI for advocacy workshop for a global pharmaceutical team at the birthplace of Louis XIV


Eric Berne’s classic Games People Play (1964) still reveals the hidden patterns behind our interactions. Discover why transactional analysis and the ‘games’ we unconsciously play matter for relationships and self-awareness.


AI is transforming Europe’s job market faster than most workers and organizations can adapt. With 34% of jobs at risk of automation, a widening skills gap, and widespread worker anxiety, the continent faces a major employment challenge. Without urgent investment in AI training and reskilling, Europe risks falling behind global competitors.


AI video tools are opening new doors for advocacy. Even a rough prompt like ‘lobbyists pulling a Trojan horse into an EU building’ can produce surprisingly effective visuals. Here’s why video generation is worth experimenting with.


AI video generation is evolving fast — even simple prompts can create striking visuals. Here’s a look at how tools like HailuoAI could be used for social media, storytelling, and advocacy campaigns.


Can ChatGPT really analyze your blood test? I tried it — and while it’s no replacement for a doctor, it confirmed my hematologist’s insights and offered new perspectives. Here’s why AI makes sense as a second opinion, not the only opinion.


AI isn’t just a tool for answers—it’s a tool for perspectives. From policy debates to scenario planning, discover how AI helps reframe issues by showing them from multiple angles (even a worm’s view in an apple). A practical look at perspective-taking with AI.


Running an AI workshop with the European Research Executive Agency, we explored how co-intelligence—human creativity + AI—can boost communications, from attracting scientists to Europe to crafting more persuasive campaigns.