At our workshops on communication & persuasion, some tips seem obvious while others are counterintuitive... so I collected 21 of them to share.
I hope you find the list useful (you can download & print it as PDF) here:
1. Simplify language for clarity.
2. Engage with a killer opening.
3. Make every word count.
4. Frame messages strategically.
5. Anticipate audience biases.
6. Use storytelling elements.
7. Create memorable heroes and villains.
8. Leverage emotions.
9. Personalize and humanize content.
10. Structure messages effectively.
11. Show, don’t summarize.
12. Adapt tone to the purpose.
13. Leverage shared values.
14. Avoid jargon.
15. Incorporate framing techniques.
16. Use emotional and value-driven messaging.
17. Test for readability.
18. Incorporate conflict in narratives.
19. Avoid self-centered language.
20. Be consistent in tone and message.
21. Embrace brevity.
**This was originally posted on Andras Baneth's LinkedIn account.
