"I want to run an advocacy campaign targeted at EU policy-makers dealing with pharma issues." - but who are they? What describes them as a group? How do I come up with relevant messages?
AI can be very helpful for basic audience research for communication campaigns, if prompted well.
Below is a short demonstration of the use case, and a couple of additional demographic and sociological pointers to guide the search that I prompted Perplexity to conduct.
It shows 'Pro' but I haven't paid a single cent for it (if I used it more, I would need to, but at this level it's free). And it's doing a pretty impressive job.
A good question (query/prompt) is worth a thousand answers.
*This was originally posted on Andras Baneth's LinkedIn account.
